TiffTaff Where fashion and technology meet

21Aug/130

Trunk Club: 40 Percent of Our Traffic Comes From Mobile

For most guys, shopping for clothes can be a nightmare. Nothing dampers an afternoon faster than cluttered display racks, long lines and high prices. Online shopping isn’t much better. While the selection may be a bigger, the Web experience can actually be option overload.

Trunk Club is shaking up this problem with its unique take on shopping. The company has enlisted an army of personal stylists to select the best threads, and utilizes big data to pick the right items for each of its customers--saving them precious time and money.

And where Trunk Club is especially disrupting online retail is with its mobile app.* There’s no doubt that mobile retail is growing. According to Kleiner Perkins Partner Mary Meeker, 24 percent of all online Black Friday sales last year occurred on a mobile device. Here, Trunk Club is ahead of the curve.

We caught up with Neil Kamireddy, Trunk Club’s director of products, to find out how the company was able to beat industry standards and build a loyal, high-spending mobile following.