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How Mobile Retail App Pose Tracks User Behaviors Across Multiple Devices

Pose is a desktop and mobile application where thousands of the world’s top fashion and beauty trendsetters share their outfits everyday. On Pose, users can follow the people with style they like, shop their outfits, and create personal collections of the looks they love.

Because Pose has developed applications across multiple platforms (desktop, iOS, Android), the executive team wanted to learn how these apps perform on each platform. The team also wanted more visibility into their users’ behavioral differences on the different platforms. Specifically, Pose wanted to take a closer look at the retention rates of each user segment. For example, did tablet users stay in the app longer than smartphone users? Are there differences in user retention across iOS and Android smartphones? This would guide the development team in designing content specific for the context of each device.