TiffTaff Where fashion and technology meet


What Sephora Can Teach You About Mobile Retail

Valentine’s Day is tomorrow, the unofficial start of a long weekend of love and romance. Ladies worldwide will want to look their best—whether they’re in a relationship or not.

Fortunately, we live in an age where it’s easier than ever to access your favorite shade of NARS lipstick or signature Chanel perfume. Here's an example: Sephora, one of the world's largest beauty and cosmetics retailer, is leading the way with a mobile strategy that took off with the introduction of Apple’s Passbook in the fall of 2012. And Sephora isn't slowing down anytime soon.

In fact, Sephora is fast becoming a big-brand pioneer when it comes to using a strong mobile strategy to lift user engagement and drive sales from its increasingly loyal customer base. Here's what you can learn from it:


Intrigued by Inporia

Courtesy of Inporia

When I started this blog a few weeks ago, I wanted to write about something I love. Trouble is, there are two topics I love equally: fashion and technology. I wasn't even sure how to marry the two, but I thought I'd try. Turns out, there are other folks who don't think this blend of high tech and high fashion is too crazy either.

I was browsing Hacker News today and came across a post from San Francisco-based start-up Inporia. Still in stealth mode, Inporia promises to be "your personal shopping concierge, helping you find sales and new arrivals for brands and products you love."

The company secured $1.25M in seed funding last May, and has since added a few executives to its roster of "Stanford grads, Google alumni, and someone who worked at Chanel."