TiffTaff Where fashion and technology meet


Trunk Club: 40 Percent of Our Traffic Comes From Mobile

For most guys, shopping for clothes can be a nightmare. Nothing dampers an afternoon faster than cluttered display racks, long lines and high prices. Online shopping isn’t much better. While the selection may be a bigger, the Web experience can actually be option overload.

Trunk Club is shaking up this problem with its unique take on shopping. The company has enlisted an army of personal stylists to select the best threads, and utilizes big data to pick the right items for each of its customers--saving them precious time and money.

And where Trunk Club is especially disrupting online retail is with its mobile app.* There’s no doubt that mobile retail is growing. According to Kleiner Perkins Partner Mary Meeker, 24 percent of all online Black Friday sales last year occurred on a mobile device. Here, Trunk Club is ahead of the curve.

We caught up with Neil Kamireddy, Trunk Club’s director of products, to find out how the company was able to beat industry standards and build a loyal, high-spending mobile following.


Will Mobile Kill the Brick-and-Mortar Retail World?

Macy’s has been aggressively developing its mobile presence since 2009, before many other retailers even knew what mobile was. Since the company introduced its first mobile app, the channel has delivered continued growth in terms of session length, sales conversion rate, average order value and sales penetration to total .com sales.

At the National Retail Federation’s (NRF) 102nd Annual Convention & Expo earlier this year, Macy’s CMO Martine Reardon explained the importance of mobile:

For the millennial, it’s almost expected with technology, so for us not to be there—particularly in the mobile space—you could potentially miss out on the largest segment in the population today. Between QR codes, what we’re doing on Facebook and Instagram that is feeding into our mobile app, what we do with shopkick—everybody is different but that is why personalization becomes so important because there isn’t just one cookie-cutter approach to it.

Macy’s is putting its mobile energy into commerce, omnichannel and marketing. The company succeeds in getting targeted offers into customers’ hands via text messaging, and in bridging the gap between online and offline experiences. In the fall of 2012, for example, Macy’s introduced an app that helped shoppers plan for Black Friday. Features included new offers every five minutes, as well as turn-by-turn GPS directions that allowed shoppers to find sale items in specific store locations.

But Macy's still has a long way to go, and here's how it can improve.


How Mobile Retail App Pose Tracks User Behaviors Across Multiple Devices

Pose is a desktop and mobile application where thousands of the world’s top fashion and beauty trendsetters share their outfits everyday. On Pose, users can follow the people with style they like, shop their outfits, and create personal collections of the looks they love.

Because Pose has developed applications across multiple platforms (desktop, iOS, Android), the executive team wanted to learn how these apps perform on each platform. The team also wanted more visibility into their users’ behavioral differences on the different platforms. Specifically, Pose wanted to take a closer look at the retention rates of each user segment. For example, did tablet users stay in the app longer than smartphone users? Are there differences in user retention across iOS and Android smartphones? This would guide the development team in designing content specific for the context of each device.


What Sephora Can Teach You About Mobile Retail

Valentine’s Day is tomorrow, the unofficial start of a long weekend of love and romance. Ladies worldwide will want to look their best—whether they’re in a relationship or not.

Fortunately, we live in an age where it’s easier than ever to access your favorite shade of NARS lipstick or signature Chanel perfume. Here's an example: Sephora, one of the world's largest beauty and cosmetics retailer, is leading the way with a mobile strategy that took off with the introduction of Apple’s Passbook in the fall of 2012. And Sephora isn't slowing down anytime soon.

In fact, Sephora is fast becoming a big-brand pioneer when it comes to using a strong mobile strategy to lift user engagement and drive sales from its increasingly loyal customer base. Here's what you can learn from it:


Data Science and the Art of Winning (and Wedding?) in Las Vegas

Data is big—and getting bigger. Thanks to modern technology, we’re facing “data deluge.” And, this access to big data is opening doors for a new (crucial) role in the new economy: the data scientist.

Forbes’ Dan Woods has a great series on data scientists. A couple recent spotlights are Monica Rogati and Daniel Tunkelang, data scientists at LinkedIn. LinkedIn’s data scientists “turn big data into big value, delivering products that delight users and insight that forms business decisions.” It’s this type of “big value” that leads to innovative products like the professional networking company’s “People You May Know” feature.

From medical researchers to social and mobile app developers, we’re all trying to interpret data as fast as we can, to make better business decisions as fast as we can. That’s why people like Rogati and Tunkelang are imperative to bringing much-needed order to the information chaos.

Data scientists give you more focus on the massive amounts of data now available—what slice(s) of data you should be honing in on, what the data is telling you, how to predict what’s going to happen next based on historical data. Data is useless without science.