TiffTaff Where fashion and technology meet

21Aug/130

Trunk Club: 40 Percent of Our Traffic Comes From Mobile

For most guys, shopping for clothes can be a nightmare. Nothing dampers an afternoon faster than cluttered display racks, long lines and high prices. Online shopping isn’t much better. While the selection may be a bigger, the Web experience can actually be option overload.

Trunk Club is shaking up this problem with its unique take on shopping. The company has enlisted an army of personal stylists to select the best threads, and utilizes big data to pick the right items for each of its customers--saving them precious time and money.

And where Trunk Club is especially disrupting online retail is with its mobile app.* There’s no doubt that mobile retail is growing. According to Kleiner Perkins Partner Mary Meeker, 24 percent of all online Black Friday sales last year occurred on a mobile device. Here, Trunk Club is ahead of the curve.

We caught up with Neil Kamireddy, Trunk Club’s director of products, to find out how the company was able to beat industry standards and build a loyal, high-spending mobile following.

29Jul/130

Will Mobile Kill the Brick-and-Mortar Retail World?

Macy’s has been aggressively developing its mobile presence since 2009, before many other retailers even knew what mobile was. Since the company introduced its first mobile app, the channel has delivered continued growth in terms of session length, sales conversion rate, average order value and sales penetration to total .com sales.

At the National Retail Federation’s (NRF) 102nd Annual Convention & Expo earlier this year, Macy’s CMO Martine Reardon explained the importance of mobile:

For the millennial, it’s almost expected with technology, so for us not to be there—particularly in the mobile space—you could potentially miss out on the largest segment in the population today. Between QR codes, what we’re doing on Facebook and Instagram that is feeding into our mobile app, what we do with shopkick—everybody is different but that is why personalization becomes so important because there isn’t just one cookie-cutter approach to it.

Macy’s is putting its mobile energy into commerce, omnichannel and marketing. The company succeeds in getting targeted offers into customers’ hands via text messaging, and in bridging the gap between online and offline experiences. In the fall of 2012, for example, Macy’s introduced an app that helped shoppers plan for Black Friday. Features included new offers every five minutes, as well as turn-by-turn GPS directions that allowed shoppers to find sale items in specific store locations.

But Macy's still has a long way to go, and here's how it can improve.

15Apr/130

How Mobile Retail App Pose Tracks User Behaviors Across Multiple Devices

Overview
Pose is a desktop and mobile application where thousands of the world’s top fashion and beauty trendsetters share their outfits everyday. On Pose, users can follow the people with style they like, shop their outfits, and create personal collections of the looks they love.

Challenge
Because Pose has developed applications across multiple platforms (desktop, iOS, Android), the executive team wanted to learn how these apps perform on each platform. The team also wanted more visibility into their users’ behavioral differences on the different platforms. Specifically, Pose wanted to take a closer look at the retention rates of each user segment. For example, did tablet users stay in the app longer than smartphone users? Are there differences in user retention across iOS and Android smartphones? This would guide the development team in designing content specific for the context of each device.

13Feb/130

What Sephora Can Teach You About Mobile Retail

Valentine’s Day is tomorrow, the unofficial start of a long weekend of love and romance. Ladies worldwide will want to look their best—whether they’re in a relationship or not.

Fortunately, we live in an age where it’s easier than ever to access your favorite shade of NARS lipstick or signature Chanel perfume. Here's an example: Sephora, one of the world's largest beauty and cosmetics retailer, is leading the way with a mobile strategy that took off with the introduction of Apple’s Passbook in the fall of 2012. And Sephora isn't slowing down anytime soon.

In fact, Sephora is fast becoming a big-brand pioneer when it comes to using a strong mobile strategy to lift user engagement and drive sales from its increasingly loyal customer base. Here's what you can learn from it:

4Mar/120

Big-Data Analytics for Your Closet?!

Stylitics is for your wardrobe what Mint is for your finances.

I am obsessed with fashion. I am obsessed with technology (and, more recently, analytics). So, Stylitics is a dream come true. Well, the idea of it, anyway.

Stylitics is, by most accounts, an analytics dashboard for your closet. Stylitics is meant to help you manage your clothes and track the usage (and ROI?) of each item. It does for your wardrobe what Mint does for your finances.

I signed up for an invite tonight—the product is still in private beta.

3Mar/1227

The Business of Shopbop: Retargeted Ads

Shopbop does an awesome job of retargeting ads. Many times I return to the site for an item I previously abandoned.

Even if you haven't heard of retargeting advertising, you've probably been subject to it. I know I have.

My favorite fashion obsessions are following me.

I'd visit Shopbop and browse DVF shoes. Then, I'd be on Techcrunch, reading about the latest start-up planning an IPO and those cute DVF ballet flats would be staring me in the face. Teasing me. Taunting me. Next stop: NYT to keep tabs on the state of the economy. Oh damn, those shoes are there again! How did they know?!

This highly effective type of ad serve is called behavioral retargeting, and brand marketers are using it to capture your attention—and keep it.

Here's how it works:

1Mar/123

Uber, Are You Tracking That? <3

Tickle me pink

I'm trying to put together date-night outfits every Friday. Here's this week's fabulous idea: a pink blazer over a dainty, white mini dress.

I actually can't take credit for it; my friend Cemile found it and I totally fell in love with it. Hopefully we'll be meeting our dates in different parts of the city. I'd hate to go head to head with her in a San Francisco version of "Who Wore It Best?" (She's pretty hot.) For more fashion ideas and all things SF, check out Cemile's fun blog: SFWeekends.

Okay, that was your fashion fix. Now, here's my technology musing.

I used Uber tonight to meet my boyfriend downtown for our weekly date.

27Feb/122

Feeling (Electric) Blue on Monday

Make your outfit pop with a bright pair of cobalt jeans.

I know it's the middle of winter but we're enjoying some unseasonably warm weather here in San Francisco. So, I felt like dressing for spring, and embracing the hottest trend: bright jeans!

Here's a break down of my outfit:

26Feb/122

Favorite Oscar Red Carpet Looks

Click here for more favorite looks

18Feb/121

Intrigued by Inporia

Courtesy of Inporia

When I started this blog a few weeks ago, I wanted to write about something I love. Trouble is, there are two topics I love equally: fashion and technology. I wasn't even sure how to marry the two, but I thought I'd try. Turns out, there are other folks who don't think this blend of high tech and high fashion is too crazy either.

I was browsing Hacker News today and came across a post from San Francisco-based start-up Inporia. Still in stealth mode, Inporia promises to be "your personal shopping concierge, helping you find sales and new arrivals for brands and products you love."

The company secured $1.25M in seed funding last May, and has since added a few executives to its roster of "Stanford grads, Google alumni, and someone who worked at Chanel."